The following newsletters were created during my time at Columbia College Chicago.

In The Loop

The In The Loop (ITL) newsletter is sent out to all current students, faculty, and staff every Tuesday throughout the school year.

After sending out an audience engagement survey Fall 2015, I completely redesigned the design and content of the ITL to reflect what students want to read: spotlights on their creative peers and essential deadlines, events and programs happening on campus.

Since its launch in January 2016, the redesigns below raised read rates by 10% and click rates by an average of 5%.

The Haps

The Haps is an events newsletter sent out to all current students, faculty, and staff every Thursday throughout the school year. 

All events are taken from the online events calendar and organized to promote events for the upcoming weekend and week. 

Commencement Newsletters

Commencement newsletters are sent to graduating students once a month on Thursdays throughout the Spring Semester. 

After receiving content from Student Affairs, I streamlined their communications by incorporating their yearly commencement graphics with the essential information and deadlines leading up to graduation. 

These newsletters have an average read rate of 80% and click rate of 30%.

Manifest Newsletters 

Manifest newsletters replace the ITL once a month on Tuesdays during the Spring semester.

I started these newsletters in 2015 to promote essential information leading up to Manifest, an annual showcase and festival celebrating Columbia's graduating students.

The Manifest newsletters have had two redesigns since its start, the first reflects the old ITL design and the second reflects the new redesign. Both designs capture and feature the Manifest branding created by a student designer.