The following newsletters were created during my time at The Spruce.
While managing newsletters at The Spruce, I wrote and curated eight different newsletter products to an audience of more than 900,000. I optimized these newsletters to bring an additional 10,000 sessions a month and increased open rates more than 10%
In addition, I used audience data to transform a micro holiday baking series into a brand new newsletter, The Spruce Bakes.
These examples show (from left-to-right) how I worked with product and design teams to completely redesign the newsletters into module-based newsletters fit to curate and feature the best content for each newsletter.
